A Book Review – Educational Leadership in Pakistan: Ideals and Realities

All about the Book

This is the first ever book on educational leadership, published in Pakistan. Dr. Jan-e-Alam Khaki and Dr. Qamar Safdar are the editors of this book. The book consists of a series of empirical studies undertaken by qualified educational researchers in Pakistan, associated directly or indirectly with AKU-IED. There are various thought provoking and insightful topics in this book; each complements our learning experiences. The book is divided into four sections and fourteen chapters; each section and chapter is intertwined with each other and illuminates issues and its remedial measures. Section one describes the development of education leadership in Pakistan. The second sections deals with the Diversity of Leadership: perceptions and practices of leadership in Pakistan. The third session looks at the role of the educational change agents, and the fourth sections explores the future prospects of educational leadership in Pakistan. In order to get in-depth insights from the book, we decided to focus on first two sections and reviewed initial six chapters.

In first chapter, Dr. Sajid Ali and Muhammad Babur highlight the issues and nature of governance during pre and post independence. Structure of education during British and after independence is analytically compared. Chapter indicates that involvement of educational leadership is missing in both periods, causing various issues in education system, ineffective management and indistinct teaching methodologies, etc. In the second chapter, Zubaida Bana reflects upon the understanding of effective leadership. Using the Katha (storytelling) approach, she starts the discussion pints of a headteacher who imaginatively discovers the meanings in allegories and metaphors in order to understand the roles and responsibilities of an effective education leader in his/her school. Katha of leadership described in this chapter stimulates our minds that every person has the capacity to lead. Some may lead in wider space; others may lead in smaller landscape.

The third chapter is all about of a female pedagogical leader’s journey in a traditional context in Pakistan. The writer reflects upon the critical incidents, she came across in her personal to professional life, which helped or impede her way to become a pedagogical leader. The notion of ‘leader as a bridge between management and stakeholders’ and ‘leader as a life-long learner’ is evident from her story. In the fourth chapter, Qamar Safdar explores the roles of two effective headteachers of early years in two private schools. The writer reflects on the capacity and ability for the overall development of children. The chapter 5, deals with an ethnographic study conducted by Mola Dad Shafa in a rural context of northern areas of Pakistan. The author discusses the challenges the headteachers faced and the way addressed them. The chapter six, ‘Effective School Leadership Practices’ is a doctorial research of Dr. Jan-e-Alam Khaki. In this case study, Khaki explores the roles and beliefs of three effective secondary school headteachers and their influences on the teaching and learning practices in schools.

Key Learning from the Book

Being a student of Teacher Education, I was very unfamiliar with different kinds of leadership and its characteristics. The very first time, in our PL course, I heard the terms instructional, moral, transformational, participative, managerial, contingent and pedagogical leadership. But these terms were not much clear to me; I mostly thought them as just theories with no connection with practical life of a leader. This book review provided me with access not only to understand and differentiate in different kinds of leadership, but also relate it with real-life situations.

I have learnt many new things about effective leadership from this book, but due toe limited word limit I will describe some crux of it. While analyzing the first chapter of the book, I feel the same that governance and planning has the role in deteriorated education system in Pakistan. It takes a lot of time in planning and framing the policy, then sending it to the national assembly and senate for debate and translating it into the law. Then piloting of the policy takes long time and when it comes to be implementation, the government gets changed and so the policy. It creates the environment of despair, but when I go through the second chapter (Katha of Leadership), it gives a hope. Here, I learnt that nothing is unachievable in this world. Every person is capable to contribute in the process of change and everyone has capacity to lead. We should not stay waiting for any cosmos power to come to help us; it is high time for everyone to come forward and lead.

The third chapter of the book was the most inspiring and learning factor for me. Here, I learned that how a person (particularly a woman), with her/his strong will, sincerity and zeal breaks the chains of traditional rules. While reading that article, I was deeply thinking that someone has to initiate and take the first step toward the collective development. This article took me in my own context, where female is still considered as the property of the man and only the reproductive machine. Education, even the good food is the sole right of male child. Here, my elder sister (who could not get education herself) by sending her daughter into school, proved herself as traditional rule breaker. Some of other females start following her foot-steps by sending their daughters to the schools. Ten years back, there was no single literate girl in my village, but due to that small step, more than forty to fifty girls have completed their primary education so far. Besides it, I also learnt that leader is life-long learner. He/she learns through self-reflection and negotiating and discussing the issues with others and seeking guidance from them.

Overall, this book serves as a pioneer of exploring our thinking about our own role as a leader and proves to be a best resource for the policy makers to develop alternative approaches to deal with school and teaching and learning practices.

Conclusion

This book very obviously describes the role of leadership and management in an educational organization. A leader being a role model should motivate and encourage the staff because performance and commitment of people employed in any organization makes it effective. Through critical analysis of the book, I came to know that this book possesses stories and cases from Pakistani context so many of the ideas suit my own. So, it would be easier for my future role as a teacher educator to deal with the school management and leadership related issues in an effective manner.

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Start A Home Based Business – 3 Great Product Ideas For Maximum Success

If you want to start a home based business, you must be sure you have the right products to sell to meet the needs of your potential-customers. Today, more and more people are turning to the Internet to look for solutions to their particular problems, no matter what they may be, people will continue to go online to find solutions without having to reveal their identities. Because of this trend, it is now more lucrative than ever to start a home based business and if you want to do it, it can be done. On top of the increasing popularity and the amazing income potential, the costs are so low that anybody, no matter what their budget, can get started and build their businesses successfully with hard work, desire, and dedication.

Since people are looking to the Internet for help, you should be looking for great ways to give them solutions with products that can be delivered to them instantly, as this will further increase the growth of your business, as people want results immediately.

In order to create the best chances for big success, here are three great ideas for digital products that can be purchased and downloaded immediately by your customers:

#1 – Ebooks

Writing an eBook is straight-forward and anybody can get it done. There are literally thousands of topics to write about, and an eBook can be as short or as long as you like, so long as it contains helpful information for your customers. Writing an eBook can be as simple as doing some research on your topic, creating a list of chapters based on the most popular sub-topics, and then filling in the rest of the information.

#2 – MP3/audio products

Creating an MP3 product is simple with the software that our computers come installed with. And if you don’t have the right software, there are services online that allow you to speak into the phone, record your product, then provide the customers with a link after their purchase. It is so simple and audio products are extremely popular with online shoppers.

#3 – Video products and video courses

Just like ebooks and MP3′s, creating a video is very easy to do these days and requires absolutely zero cost to you. Sites like YouTube make is easy for anyone to create high-quality video, and you can simply create video courses, copy the links, and give them to your paying customers. There really is a big market for video courses as they help people by giving them step-by-step information. Not only are they easy to create, but they can also command hundreds of dollars more than an ebook.

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Home Based Business For Mom – Is This the Right Answer For You?

Almost every mom I know would rather stay home with her children than go off to work for hours everyday, leaving her children with someone else to care for them. Does this sound like you? Or maybe you are already fortunate enough to be a stay at home mom, but would like to contribute to the financial situation of your family? Either way, you are asking yourself if a home based business for mom is the right answer. Before making your decision, here are a few points to consider.Home Based Business For Mom: 4 Points To Consider1. Family Support: To have a home based business for mom you will need to have the support of your family and friends. Having this support system will ensure that you stay committed to your decision and allow you to feel good about the decision you have made for your family.2. Your Ability to Prioritize: Yes, you are probably making this decision so you can spend more time with your children, but never forget that this is a business, and it does not run itself. You get what you put in. Do you have the discipline to schedule time everyday to work? Will you spend that time working on income producing activities, instead of organizing your desk? And can you keep focused among all the distractions of children, housework etc.? Remember, you will have no boss to tell you what to do, you are the boss!3. Social Separation: This is a big one for moms who are already working or for those who thrive on social interaction. Working from home can be isolating. Now for some of us, myself included, this is a very small price to pay for the joy of being home with our kids (I hated office politics anyways!) But if you love the water cooler gossip, you might find working from home entirely boring.4. Your Attitude: Do you believe in yourself? The most significant person who can get in your way is you. You need to go into your business believing that you have what it takes to succeed. Not just a “see what happens” attitude. This can work for you. Hundreds of moms do it everyday, and you are no less special than they are. Create a winning attitude for yourself, and you can thrive. We as moms deserve it, and so do our children.Starting a home based business for mom is not an easy task. It can be daunting. You will need family support to stay committed. You will need to prioritize and enjoy working on your own. You will need to adjust your attitude to “can do” mode. These four points are not all it takes to succeed, but they are a great start and especially important to your journey as a home based business mom.What To Do Next

Best Home Based Business Ideas – How to Turn Absolutely Any Idea Into A Winner

Everyone these days is desperate for the best home based business idea they can find. They want that one special thing that a) nobody else has and b) will earn them a fortune so they can retire on the profits. However, does such a business exist and where can you find it? Having found the best home based business ideas, I would like to show how you can turn absolutely any idea into a winner.Firstly, to help spur you on, I will list a few jobs to help get your thoughts flowing.Avon, Tupperware, Oriflame, Faberlic, Oxygen cosmetics, specialist soap maker, gift basket service, Christmas/Easter/Celebration hamper service, proof reader, article writer, ghostwriter, PLR writer, virtual assistant, internet marketer, mobile hair dresser, freelance writer, freelance photographer, courier, internet business card designer, web designer, letterhead designer, multi-level marketer, affiliate marketer, Beta ware representative, home-made soup maker, mentor, personal trainer, life coach.Actually, I could go on, but I won’t, because there is something I would like to point out.All of the above are the best home based business idea for somebody. The trick is the ability to turn absolutely any idea into a winner, and to do that, you need certain abilities to be able to achieve success.Perseverance, guts, courage, direction, decision, effort, focus, determination, energy… all of these are necessary for anybody wishing to start up a home based business, and if you don’t possess at least a few, you should stay in employment and reap your rewards there. If, however, you do possess the above, here’s how to turn absolutely any idea into a winner:1) Make your choice – they are all winners, so choose the one idea you are really interested in.2) Set a clear objective. What do you want to achieve? When do you want to achieve it by? How do you want to achieve it? Where do you want to achieve it? Write down exactly what you want – this will be your road map.3) Work out your main aim – everything else will be secondary. Write it on a postcard and stick it where it can be a constant reminder.4) Make a plan, and do something every day towards achieving your goal.5) Work out what you will need to realise your ambition. Will you need extra skills, or knowledge or experience or the help of qualified people?The point I am trying to make is that absolutely any idea is already a winner – but the person running with it probably isn’t. We have not all grown up equipped with the tools for success, but it is never too late to learn. Running a home based business requires new marketing knowledge and laser beam focus, and anybody can acquire that skill.

Reasons For Moms to Start a Home Base Business

Finding home based businesses for moms is still a relatively new concept. It hasn’t been all that long that home base business became popular. With the super expansion of the internet and broadband being available almost everywhere it is now a booming industry. Anywhere you go on the internet it seems you run into the “opportunity” to make easy money. What they don’t tell you is, it takes some work, a small investment – in most cases for less than $100 bucks and you can have your own business.
 
Like I said, most of the claims tend to be easy to make money with when you really do have to put in some effort. You have heard one man’s trash is another man’s treasure. That’s because one man’s easy is another man’s hard. So what might seem like a walk in the park to one may seem like torture to another. Finding something you like to do, will make this a whole lot easier.
 
There are a lot of moms out there that are looking to supplement their income with a home base business for many reasons – stay at home with the new baby, be there when the kids get home, pick them up at school and attend the many functions and sports they are into these days.
 
Remember you a home base business is and business requires some work or it won’t work. You still have to work. So to get the money flowing into a home based business it takes some study, some elbow grease and work. Be dedicated and eventually the money will come. Most mom’s I know stick to it better than men because their motivation is different – they want to be with their children and want their own schedule. Even if you work for someone else and telecommuting, you still have to work or you won’t have a job long. Think about that for a minute. Then start your own business and get to work.
 
The nice thing about the internet is you can start a business with very little investment. Whether it is a financial investment or a time investment or both which is more likely the case, you will need to invest in your business. It doesn’t matter if you are running a business from the top of a penthouse or the corner of your garage you always have to invest in a business even an easy legitimate business from home.
 
So be bold when you invest these types of things into your home based business, it is something to expect if you want to succeed. There are so many opportunities out there just waiting for the people like you – moms looking for home base business.

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5 P’s of a Successful Home Based Business

Achieving a successful home based business stands out as the goal of any home business entrepreneur. One can find numerous tips, ebooks, and websites that provide advice regarding how to do it. But I believe that all this information, as important and as required as it is, can be grouped into five broader categories. You need a purpose, passion, a plan, persistence in carrying out that plan, and patience to wait for the plan to work.Purpose- The first step is easy. It’s the reason you went looking for a successful home based business to start with. Write down the reasons you want or need to work from home as well as what you will do with the extra income you make. Read these reasons aloud first thing in the morning and the last thing at night. You may even put pictures on a poster board to remind you of what you will do with the extra income and place it somewhere in the house where you will see it regularly. Think of them during the day. Doing this will lead naturally to the next step, which is passion.Passion- Napoleon Hill said, “Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.” When you develop a strong purpose or desire to work at home, it will lead to a deep, burning passion to succeed. That desire will carry you through failures, by people who tell you can’t do it, and it will help overcome your own doubt. One thing that is hardly ever mentioned to those who are starting their home based business is the need for personal development. A person needs to grow just like their business grows.Plan- Everyone knows the saying, “He who fails to plan, plans to fail.” That holds true for a successful home based business. I don’t know how many people, including myself, have started a home business opportunity without having any idea, or attempting to get an idea, of what to do to be a success. The way to develop a plan is beyond what I will attempt to say here but I will make 4 points. First, the plan needs to written down. A written plan holds a person accountable and gives you a track to run on. Secondly, utilize a mentor, if possible, that will help you come up with a written business plan. A mentor can be someone involved your home based business, someone who already has a successful home based business, or it may be someone that will do it for a fee. Thirdly, the plan should be goal oriented. Goals need to be specific and have a definite date for completion. And finally, be fairly flexible with your plan. You may need to make some modifications to it especially if something just isn’t working. But the main thing is to keep a written plan in place at all times.Persistence- My favorite way to describe persistence is sustained effort. Once a plan is in place, it must be carried out, continually. Create a schedule to carry out your plan and do your absolute best to stick with it. Treat your own home based business like a full time job and eventually you’ll harvest the rewards of a full time occupation. Get the mindset that just as you have to go to your regular occupation on certain days at certain times, you need to work at your home based business on certain days at certain times.Patience- Finally, after the plan is created, and the schedule is laid out and you become persistent in carrying out your plan, you must be patient. This is a world of instant gratification. We want and can get most everything quick. But a successful home based business is not going to happen overnight. It has been said time and again that creating a successful home based business is really a marathon, not a sprint. Too many people quit just before they’re about to see results. Be prepared to stick it out for the long haul.I don’t know of a magic way to make money online. But I definitely believe that one can achieve a successful home based business by having a stated purpose, developing a burning passion to succeed, setting up a firm plan, being persistent in carrying out that plan, and by having the patience to wait for it to achieve its potential. And although there are hundreds of more detailed tips on creating a successful home based business, these are five easy ones to keep in mind.

Home Based Business Directory

Home based businesses are becoming a popular way to earn a living from home, especially for stay at home moms or those who are unemployed and unable to find a job. Yet as the number of these businesses has increased, the number of fraud has also increased. There are a large number of businesses out there that are nothing more than a scheme to rip people off. By the same token, these deceptive practices aren’t going to be listed in a good home business directory.If you need to start a business at home, you may not know where to turn to find the business that meets your needs. One of the best ways to find the business for you is by looking at a home based business directory. These directories list the various home based businesses that you can choose from.In such a directory, you won’t find the lies that advertise that you can make $30k in the first month. You won’t find the scams where you pay to get information that you can find anywhere. You won’t find the scams where you’re told you can earn $15 an hour working from home stuffing envelopes.Instead, a good home based business directory should weed out the scams. To be sure that you’re looking at a good home based business directory, you may still want to do some research on the directory. You’ll want to maintain a level of skepticism, even if you’re eager to get started earning your own income.
Don’t throw caution to the wind, do your homework.Even if you have a limited budget, a home based business directory should be able to help you. A good directory will list the businesses you can start on a budget. You will still need to sort through the directory for the business that meets your needs, but you’ll know ahead of time if you can afford such a business.Many home business directories offer a free listing of home businesses you can choose from. You may find that these free directories offer the information you need. Other times you may find that you get better information from a directory that charges a small fee to access their information. Though it will take some research there are valuable resources out there to help you start your business, and a home based business directory is an ideal place to start.

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Five Considerations of Hiring Property Managers

Five Considerations of Hiring Property Managers

1. Management Fee
The property owner needs to understand the purpose of the management fee (typically 10%). The percentage management fee pays for the property manager’s time. The 10% allows someone else to help shoulder the burden of owning the property. The owner is paying for someone else to field 2:00 am calls. It is important to remember that the property manager cannot take all of the responsibility and burden off the owner. In the end, it is the owner’s property and the owner’s responsibility.

2. Interview
When hiring any professional, an interview will be conducted to hire the correct candidate and then the professional is left to alone to do their job. Working with a property manager is no different. During the interview process ask good questions; require forthright answers, hire the right candidate, and then get out of their way. If an owner is a high micromanager then they should hire a certain type property manager (see Property Manager categories below).

3. Personality fit
The owner’s personality has to fit the property manager’s systems and procedures. Sometimes owners will have difficulty with a property managers systems and procedures. If a property management company sets office hours between 9-5 Monday through Friday and owner wants an update on their property @ 6:00pm on a Friday evening they will have to wait until 9:00 am Monday. This may drive some owners crazy who want to be very involved in the day-to-day management. If this is the case they probably should hire a manager who will be more responsive to the owner’s needs.

4. Communication
Communication is a two-way street. It is not only the property manager’s responsibility to communicate effectively. Owners should understand they have to lead the property manager in how they expect the manager to manage the property.

Here’s an example: My wife is a director of marketing for a company. She has to be the leader in guiding and directing the advertising agency as to what she wants for the project. She cannot expect the advertising agency to try to guess what she wants in the project.

If your property manager is slow in returning your phone calls explain to them the level of communication you expect. In return, ask them how much communication they expect from you.

Many property managers would rather only communicate with you on as needed basis. Much more than this level of communication from the owner is overkill.

5. Property Manager Categories
While Property managers fall into three categories, the size of the property management company is neither better nor worse than the others. Choosing the size of property manager has more to do with the level of owner pampering and paperwork provided rather than a property manager being good or bad.

Small 1-50 units
Property managers in the small category are usually unlicensed with no training in property management. These managers will have more time for the property owner. This type of property manager is usually not much more than a handyman who will show and rent apartments. If a property owner wants to be hands on and needs to be updated on every specific action of the property this is the manager they should hire.

Pros:
These property managers have the time to cuddle and coddle the owner. They will provide the owner with receipts for repairs and nothing else in documentation.

Cons:
These managers will have no systems in place to and will not be able to negotiate vendor discounts. No 1099s and no accounting documents prepared for your accountant.

Medium 50-150 units

Pros:
These managers have more of a professional approach with the use of some systems. They have the purchase power to negotiate some vendor discounts.

Cons:
The paperwork may be enough for the owner to understand the numbers, but may not be enough information to submit to an accountant or to the IRS.

Large 150+

Pros:
Large companies have invested a lot of money in their systems procedures. They will have an in-house maintenance staff. Their accounting reports can be submitted to an accountant or the IRS.

Cons:
No time with the owner. Communication is very professional, but impersonal, done mostly through email and voicemail. Large management companies offer very little owner pampering and handholding. The downside: even owners who have been in real estate for many years still need some positive reinforcement once in a while.

Divorce and Real Estate Law – Living Together During the Divorce – A Nightmare Or a Necessity?

Issues concerning the marital domicile and real estate are often the biggest issues that divorcing couples must resolve. The issues of real estate and divorce are often intertwined with complex issues concerning child custody, child support, marital division of assets, marital debt and other issues related to a divorce. This article only applies to Rhode Island Divorce.

1.) Real Estate and temporary use and possession of the marital domicile during the pendency of the divorce.

While a divorce is proceeding in court, there are several potential scenarios concerning the disposition of the real estate: (Please consult a lawyer / attorney concerning your legal options)

A.) Husband and wife reside together while the divorce is pending with or without children.

In many instances, husband and wife live together while the divorce is pending. In some cases, husband and wife live together out of financial necessity because the parties cannot afford to live separately. Other divorcing couples live together because they believe it is in the best interest of the child /children. Some people live together because both husband and wife refuse to leave the marital domicile.

If husband and wife are living together while the divorce is pending, they often reach an agreement as to who will pay the mortgage, taxes, insurance and other real estate related expenses.

In the event that husband and wife cannot reach an agreement then both parties have the right to file motion for temporary orders, asking the court to intervene and determine who will pay the mortgage taxes, insurance, utilities and other expenses for the marital domicile.

If the parties are not civil towards each other there is constant arguing or there is domestic violence / abuse it may become unworkable for the parties to continue living together. If either party is abusing drugs, alcohol or gambling then cohabitating during the divorce process may be unworkable. Either party has the right to file a motion for temporary orders asking for exclusive use and possession of the marital domicile while the divorce is pending.

If one of the spouse has no income and no ability to earn income then it is possible that the spouse who has income or earning capacity could be ordered to pay 100% of the expenses for marital domicile while the divorce is pending. This is especially the case if the unemployed spouse has minor children living at home.

One of the risks of living together while the divorce is proceeding is the that other party will file a restraining order or a complaint protection from abuse.

B.) Husband or wife vacates the marital domicile and there are no children.

If husband or wife voluntarily leaves the marital hime and the other party is residing on the premises then the parties have two options:

1.) Husband and wife reach an agreement, or

2.) Husband or wife files a motion for the court to determine who pays for the house. The person who vacated the house may be ordered to contribute towards the mortgage taxes, insurance and upkeep etc., if any.

If the parties cannot agree then either party can file a motion for temporary orders seeking contribution towards the mortgage taxes, insurance, and upkeep for the marital domicile. The Rhode Island Family Court will then make an equitable determination of who should pay the mortgage taxes and insurance for the marital domicile. How the Family Court decides this issue, depends on several factors including perhaps most importantly, the income and earning capacity of each of the parties. One Judge in the Rhode Island Family Court consistently rules that the spouse remaining in the marital domicile must pay the 1st $850.00 of the mortgage as rent and the parties split the remaining mortgage taxes and insurance 50/50.

C.) One spouse vacates the marital real estate, while the other spouse resides in the marital real estate with a child or children.

The parent who has temporary physical placement (physical custody) of the child/children will have the right to receive child support as well as the potential to obtain contribution to the mortgage taxes, insurance, and upkeep for marital domicile.

If the parties can agree to the correct child support amount and the contributions towards the mortgage, taxes, insurance for the property then a motion for temporary order may not be necessary.

If the parties cannot agree, the court will determine the correct child support amount using the Rhode Island Child Support Guidelines. The cost of daycare and medical expenses is factored into the Rhode Island (RI) child support guidelines. The court may also order that the spouse who vacated the property contribute to the mortgage, taxes and insurance for the marital domicile.

The courts main purpose is to preserve the marital domicile until the divorce trial can be heard. The amount of the child support and contributions to marital domicile will be highly dependent on the income and earning capacity of the parties as well as a particular circumstances of a case. If the spouse who lives with the children has no job and no ability to earn income and no earning capacity it is possible that the other spouse may be required to pay over and above the child support amount to maintain the status quo so that the other spouse is able to maintain the marital domicile.

The primary goal of a Rhode Island (RI) Family Court Judge is to preserve the marital assets until either a complete settlement is reached or the divorce can be decided after a full trial on the merits.

Rhode Island Attorneys legal Notice per RI Rules of Professional Responsibility:

The Rhode Island Supreme Court licenses all lawyers in the general practice of law, but does not license or certify any lawyer as an expert or specialist in any field of practice.

David Slepkow is a Rhode Island (RI) lawyer concentrating in divorce, family law, child support, alimony, adoption, custody and visitation. David has been practicing for over 11 years and is licensed in Rhode Island, Massachusetts and Federal Court.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

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